With the exclusion rules you can you can set limitation on the type of products you do or do not want to allow the promotion of.
Note : by restricting the run of selected campaigns it may result in losing higher paying campaigns resulting in a lower potential earning.
Note : By excluding certain products you run the risk of losing potential earnings as represented by the Potential Earnings graphic.
Network Compliance : This will be the Visual appearance and behaviour of a banner that appear. Certain Publishers require that banners must contain either text or a logo or not imitate or mimic a site's elements to appear as part of the page, etc.
To learn more about the different types